the Paul Leonard consultancy

Why choose The PL consultancy?

I spent 12 years at Cellnet (pre O2), the last 9 years as Head of Marketing, responsible for everything from advertising (Netman and the BIG network), sponsorship, channel marketing, sales promotion, corporate hospitality, merchandising etc. I then specialised in sponsorship after returning to the parent BT in 1999 (see below) but I've always enjoyed taking a broad view of the task of building company profile. Having spent 30 years sweating bricks for a major corporate I'm now really attracted to small-medium sized companies able to make quick decisions and truly imaginative and street smart in their approach. I love working with companies who want to break through to the next level.

Sponsorship activity

I was truly knocked out to receive the coveted 'Hollis Sponsorship Personality of the Year' award for 2006, not least by being introduced as 'the person behind some of the industry's most talked about sponsorship initiatives'. Big intro; was it justified? I don't know but here's my track record... more >

Hospitality activity

I'm slightly embarrassed but has anybody been doing this stuff for as long as me (with as much impact and enthusiasm?). An early major event was entertaining 150 key channel customers at Brands Hatch in Cellnet's dedicated hospitality unit, when Nigel Mansell won the Grand Prix of Europe. What was that, 1987? more >

Speaker opportunities

I've done many platform presentations on sponsorship activity, often on the theme of how to maximise an association or a new approach to sponsorship activity or sometimes beyond sponsorship: a new course of thinking. more >

Consultancy and contacts

I guess that after 30 years in the business you get to meet a lot of people. Some of those contacts have become not only really useful but also, and more importantly, very dear to me. They are like a precious asset. more >